Don't write off podcasting just yet. In fact, don't write it off at all if you want to maximize your marketing budget. Podcasting is a relatively inexpensive way of bringing a message to your target audience with the advantage of being able to automatically deliver the show to the blogs, or mp3 media players of your subscription base. If you have a blog, you can link from the blog to another site that contains your podcasts.
Podcasting makes it easy to share your message with your target audience. And, unlike commercials, podcasting gives you the unique ability to take listeners behind-the-scenes for a "tour" of your product line, or business. It's a valuable tool for a variety of products and services from self improvement, travel, cars, wine, beer, cooking tips, restaurants, pets, wealth building, retirement, buying real estate, trusts vs. wills, to business tips.
If the podcast program
contains information with long-term applications, the listener has the stored file to refer to as a resource. Podcasting lends itself to almost every type of business whether it's a home based business, a non-profit, or a major corporation. It can be a source of general information and/or a tie-in to an upcoming event or product launch.
And, as you may have noticed, politicians are now taking advantage of podcasting. There are over 8,000 podcasts currently available including major network and radio broadcasters, leading magazines, major newspapers and Fortune 500 companies.
You can attempt to create your own podcasts...however, if you don't have a solid media background, it's not something we recommend. The finished piece should be professional and well produced with a seasoned host and production team. Production is just the first step...then, there's the marketing aspect.
An important point to remember is that the podcast should not just be another version of your commercial...that's not what this is all about. Provide the audience with useful, general tips including interesting information about key people in the company. Then gently work in the commercial aspect of your product/service with a very understated approach. The best example is a PBS approach.
Like other things in business, it takes a certain skill set which is best left to professionals.
Tune In
Sit back with a glass of wine and enjoy two of our many Cuisine Radio podcasts featuring the very best in dining with our talented executive producer and host, Mark Alyn. Join Mark at the Border Grill in sunny California.
Do your tastes lean toward Italian food? Then, tune in for a behind-the-scenes interview with Mark Alyn at Pane Vino.
Ever wonder why you can't seem to achieve the type of life you fell you really deserve?
Life Mentor, author and business man, Lance Heft has developed an empowerment program entitled "Your Turn To Win" that offers some
valuable insights as to the possible causes and solutions.
If you have an existing business, or if you're thinking about starting a business, Mark Alyn has some words of wisdom for you.
If your not so "little ones" are about to graduate high school, and they have aspirations for continuing their education, tune in to College Tidbits.
For more about New Media, visit now. Please contact us to discuss your podcasting, or other marketing needs: crestonassoc@aol.com
