NY- 06/30/04 - Tune in to Encore Living Radio with Host Mark Alyn and discover why the future isn’t what it used to be. This fast-paced show, which launches July 11th, is designed for the growing baby boomer market as well the Generation X crowd (who’s parents are boomers).
Diane Creston, spokesperson for Encore Living Radio, states, "This dynamic live weekend call-in program, covers a wide array of topics that range from entertainment...legal affairs...financial news...health and travel...to sex and romance. You’ll also discover the newest blips on the restaurant radar. It’s a unique, one stop show filled with the latest information about boomers, a generation that’s expected to double in the next 20 years."
The Host of the show, Mark Alyn, who is the voice of the Baby Boomer generation, has been a successful broadcaster for over 25 years on Southern California radio as well as nationally syndicated networks. Mark has not only conducted numerous interviews with celebrities such as Shelly Winters and Bob Barker, he has also interviewed many outstanding authors such as Chiam Potok and Burt Preluksty.
Inspiring Independent Thinking and Fostering Critical Analysis
06/01/2003 - NY, NY - The Turn Beauty Inside Out (TBIO) Campaign, is an ongoing public education effort started by New Moon® Magazine and now coordinated by Mind on the Media. This is a collaborative effort to foster participation, discussion and awareness of women's and girls' images in the media.
(TBIO) Guest Speaker
TBIO welcomes Diane Creston, President/Creative
Director, Creston Advertising & Marketing, Inc frin the award-winning
marketing and advertising agency that was formed by Creston. Creston recognizes the massive influence advertising andmedia exerts over youth and states, "In my opinion, we have a social responsibility to convey positive and realistic images to young girls and women of all ages.”
As Seen In
not your father's buyers
(or your mom's, either) Maria Weiskott, Editor-in-Chief
Playthings -- 6/1/2003 - 'Selling' a new generation of consumers will take more than 'sizzle'.
Where's the beef? That tagline for a familiar fast-food restaurant
might be decades old, but the concept is still fresh—especially with
the
upcoming generation of consumers.
If
manufacturers want tomorrow's customers
to plunk down their hard-earned cash, they're going to need to feed
them
a hefty dose of reality, rather than snap and crackle, in their
advertising
efforts. And that advertised product better live up to its promises! We
spent some quality time with budding buyers during the past month and
discovered that the kids to whom our industry will speak when they
become
buying parents are quite discriminating.
During national "Take Our Children to Work Day," we had a group of kids—a
rather discerning group —engage in toy testing. Some of the results appear
in this month's "Off the Shelf" on page 10. On another occasion, we were invited to participate in a "Mind on the Media"
workshop. The purpose of this organization is to raise public awareness about
the negative effects of images in the media. In addition to a group of 25
young women ages 8 to 14, participants included advertising executives and
editors from the consumer press. (Diane Creston, whose agency represents LGB and Carrera, was on hand as well, giving the toy industry additional presence at the event.)
Now talk about an astute group of future buyers! Following is a sampling of their "Best Practices" suggestions for advertisers.
• Don't just think how an ad is going to affect the target audience, but everybody who is going to see the ad.
• Use a variety of body sizes and shapes in ads.
• Offer more diversity in ads; feature more people of color.
• Don't assume that the people who are going to see the ads are "mindless droids."
