Podcasting is a relatively inexpensive way of bringing a message to your target audience with the advantage of being able to automatically deliver the show to the blogs, or mp3 media players of your subscription base. With blogs, you can link from the blog to another site that contains your podcasts.
Unlike commercials, podcasting gives you the ability to take listeners behind-the-scenes for a "tour" of your product line, or business. It's a valuable tool for a many products and services from self improvement, travel, cars, wine, restaurants, business finance, trusts vs. wills, to business tips.
For podcasts with long-term applications, the listener has the stored file as a resource. It can be a source of general information product launch, and/or a tie-in to an upcoming event. There are over 8,000 podcasts currently available including major network and radio broadcasters, leading magazines, major newspapers and Fortune 500 companies.
The podcast should not just be another version of your commercial. Unless you have a professional background and training as an announcer, don't attempt to create your own podcasts. The finished podcast should be well produced with a seasoned host and production team. And, production is just the first step...then, there's the marketing.
Provide general tips, including interesting company information, and the story behind your business. Then, gently work in the commercial aspect of your products and/or service with a very understated approach. The best example is the PBS approach.
Like other things in business, podcasting takes a certain skill set which is best left to professionals.
Tune In
Mark Alyn, Producer/Host
Sit back with a
glass of wine or chilled mineral water, and enjoy two of our many Cuisine Radio audio podcasts
featuring the very best in dining with our talented executive producer
and host, Mark Alyn. Listen to our empowerment podcast featuring Lance Heft and check out our College Tidbits interview with host, Mark Alyn.
Do your tastes lean toward Italian food? Then, tune in for a behind-the-scenes interview with Mark Alyn at Pane Vino.
Join Mark at the delightful Border Grill in sunny California.
Wonder why you can't achieve the life you really deserve? Barely coping with the current economic challenges? "Your Turn To Win" by life mentor, author, and business man Lance Heft is full of valuable insights and solutions.
If your kids are about to graduate high school with aspirations for continuing their education, don't miss College Tidbits.
For more about New Media, visit now. Please contact us to discuss your podcasting, or other marketing needs: crestonassoc@aol.com
