New Media, a major player in marketing, branding, the web and wireless technologies, plays by a different set of rules. As of February this year, Facebook has an estimated total of 642.5million users.
The hot buttons for marketers show that 60% report an interest in having branded content and video destinations, along with much more interactive experiences for consumers (38%) and syndication (22%).
"As corporate and brand marketers evaluate the effectiveness of digital marketing initiatives, online video will play a critical role in all interactive campaigns," said Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV.
"These survey results demonstrate the strategic importance of online video in the overall marketing mix, as well a growing requirement for more sophisticated video experiences."
Internet users spend nearly half their online time visiting content and nearly as much time as they spent on commerce and communications combined - according to a four-year analysis of the Internet Activity Index (IAI) issued by the Online Publishers Association (OPA).
The IAI is a monthly gauge of the time that users spend with content, e-commerce, communications, and search; it is conducted by Nielsen NetRatings. Does this mean that you should shift the greater percentage of your media budget to new media? The answer is no -- your marketing plan should still be diversified, and that's the challenge.
New Media and Giving Back
After a 25 year search, Philadelphia businessman, TV Host/Executive Producer, and Life Coach, Lance Heft, finally locates his fourth grade teacher, Louise Zulick. The search was important to Heft because he wanted to pay tribute to Louise for her faith in him, and he wanted to say thank you to the woman who played a critical role in his childhood development and in his life.
After a joyful reunion, he learned that Louise is a breast cancer survivor. It was then that he knew that he wanted to do something to honor this wonderful woman. As a result, Lance created the American Society $10,000. "Your Turn To Win" endowment in honor of Louise Zulick.
Lance Heft agreed to make this very private search public on Father's Day. Creston used the power of new media to help increase breast cancer awareness and research. Heft states, "It's my sincere hope that this will be the very last generation of women to battle this disease."
Diane T. Creston, president of Creston Advertising & Marketing, states, "New media gives us the ability to instantly reach consumers, increase awareness for community service work, and strengthen B2B ties."
