Diane T. Creston, President, Creative Director, Executive Producer, Writer
Creston is an award-winning marketing expert. As vice president for Trompson Monroe Advertising, her responsibilities included advertising and public relations campaigns for
Elkay's $50 million dollar Cabbage Patch Kids Clothing line. She wrote and designed all travel agent newsletters for Pan American Airline's northeast region, and conducted research projects for Greece, Barbados, and Puerto Rico. Creston served as vice president at Richard & Edward's where she handled all Colorforms licensed products and Cabbage Patch Kids Vitamins prior to forming
Creston Advertising & Marketing, Inc.
Creston has created highly successful campaigns for a diverse range of consumer products and services including luxury goods, real estate, collectibles, IT, financial, construction, medical, fashion, beauty, and children's products for domestic and international SMB and Fortune 500 companies including:
Behrman Capital LP, Sony, Inc., Samsung Electronics (Korea), Penguin Products, Penguin Group Inc., AccelTree Software Private Ltd., Silverline Technologies, Inc., EJR Computer Associates, Inc., Webcraft Games, Inc.
March of Dimes, Tantleff, Cohen & Tantleff PC, Medinostics LLC, FCI Concrete Consulting, Inc., Lanceheft.com, Anderson Consulting Inc., Senior Resources of America,
Revlon, Charles of the Ritz, GST Ventures, DeBeers Sweet Sixteen Diamonds, NailWOW, Inc., Pierre Cardin Eyewear, Lunettes Marius Morel (gold-filled eyewear). Chateau Lingerie, True Form Foundations, division of Maidenform, Quantum Sportswear Inc., Roxanne Swimwear Inc., Italian MAIT Show (knitwear), Government of Puerto Rico (fashion), Kate and Leo (retail chain), Huffy Corporation (Licensed Footwear), Tacson Inc. - Botany 500 Footwear, Esquire Footwear (men's), J. F. World (Xanthus Athletic Shoes with NBA X Man star, Xavier McDaniel).
Helmsley Spear - International Toy Center, Coastal Marketing and Development Realty, Puerto Rico Tourism, Barbados, Greek National Tourist Board, Pan American World Airways, LGB of America (LGB G-scale Trains), Carrera of America (Carrera Slotcars), Playmobil of America, Springs Industries - (Mickey n' Friends, Teenage Ninja Turtles, Little Mermaid), Epoch Learning Systems, among others.
For over 16 years, Creston has been a frequent guest lecturer at Queens College in New York covering consumer psychology as it related to marketing and public relations. She recently lectured at ENMU in New Mexico.
Creston, who has appeared as a spokesperson on PBS, was also recently booked as a marketing consultant for a group of 30 toy manufacturers at the Consulate General of Brazil in New York.
Ron Small, Consultant, Executive Producer, Director, Writer
Small, an award-winning producer, director and writer, lends his extensive knowledge and 25 years of experience in entertainment and learning productions to Creston's continued efforts to develop innovative, high quality, and results-oriented program packages for clients.
His background in strategic marketing and distribution of media in the U.S., Canada, Europe, Australia, and Latin America is invaluable. Small's expertise includes campaigns for hundreds of corporate clients through capabilities CD-ROMs and DVD-ROMs, infomercials, training modules, documentaries, websites, and entertainment series with such production and distribution partners as PBS, BBC, Channel 4 (UK), RAI-TV, Octapixx Worldwide, Madacy Entertainment, E1 Entertainment, Discovery Channel, Travel Channel and many others.
Small regularly attends the following television markets: MIPCOM, MIPTV, Junior MIP, MIPDOC (all in Cannes, France), NATPE (Las Vegas) and Home Media Expo (Las Vegas). He is a guest lecturer in Marketing at the prestigious Citadel, The Military College of South Carolina, located in Charleston.
Stuart B. Rosenberg, Senior Vice President Media
Rosenberg has worked in both the media and agency sides of the business. His experience includes seven years as president of The Maxwell Trading Company, a barter media company wholly owned by TBS Inc., sales management positions at two NBC owned and operated stations, WNBC-TV, New York and KNBC-TV, Los Angeles, as well as KHJ-TV Los Angeles. Rosenberg also sold advertising time for RTVR, Inc., and served in media management positions at Sawdon and Bess Advertising and Needham, Harper and Steers Advertising for a wide variety of clients including IBM, Pan American, General Mills, The Gillette Company, among others.
Creston's media is fully computerized with the latest equipment and databases. These systems enable Creston to monitor client ad schedules as they are aired. Under Rosenberg's direction, the agency maintains daily contact with the media and checks for proper vertical and horizontal rotations, etc. and, if necessary, makes ongoing adjustments prior to the normal post-analysis.
Allen Plone, Consultant, Writer, Director, Concept
Plone's background in writing and directing corporate media, including media presentations, brochures and copy for major corporations, brings an exciting and fresh approach to the integration of the message throughout all platforms. He has created corporate film, video and commercials for IBM, Serta Mattresses, Monterey Peninsula Hospital, General Electric Medical (CT Scans), Philippines Airlines, Chevrolet of Northern California, and several banks, including The Bank of the West, Bank of America and County Bank.
He has written and directed commercials for J. Walter Thompson, Gray Advertising, Allen & Dorwood Advertising and many other small to medium-sized agencies. He also developed, wrote and directed media and advertising for several major retail accounts including Macy's, The Emporium, Long's Drugs, Bruener's Furniture, and others. His work for the State of California Department of Forestry won a Clio in the Public Service Announcement category. He also produced work for other cities and states, such as The Santa Cruz Tourist Board, Monterey California Tourist, San Francisco Board of Supervisors and the Baltimore, Maryland beautification committee.
Plone has written and/or directed three feature films and many children's programs for television. His awards include a Clio, two IFPA Cindys, a Houston International Film Festival Award, and three Creativity awards from Art Direction Magazine.
Jennifer Nicole, Production Manager
Nicole is a dedicated team player with a successful production management record for a wide array of brands covering multiple media that includes print, web video, Internet, television, radio, outdoor, POS, and branded content. Nicole works closely with senior management to define production guidelines, cost benchmarks, and communication best practices.
She draws upon her experience and Creston's resources to ensure timely and effective execution of projects and campaigns. Nicole has saved clients thousands of dollars by her extraordinary negotiating on their behalf.
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