creston, Creston Advertising, NY Advertising Agency, Branding, PR, American Cancer Society



Lance Heft Creates $10,000 American Cancer Society Breast Cancer Fund

Philadelphia business man, Life Coach, producer, and book author Lance Heft searched for 25 years in an attempt to find his fourth grade teacher, Louise Zulick.

Heft wanted to pay tribute to Louise for her faith in him, and show his appreciation to the remarkable woman who played a vital role in his own childhood development, and in his life.

It turned out that Louise had been living very near Lance's parents. After an emotional reunion, he learned that Louise is a breast cancer survivor. It was then that he knew that he wanted to do something to honor this wonderful woman.

As a result, Lance created the American Cancer Society $10,000. "Your Turn To Win" endowment for breast cancer research in honor of Louise Zulick. Lance Heft agreed to make this private search public on Father's Day.


Creston used the power of new media to help increase breast cancer awareness and research. Please view the video to the right.

Heft states, "It's my sincere hope that this will be the very last generation of women to battle this disease."








Media
Lance Heft, American Cancer Society, Breast Cancer, Cancer Research,
Lance Heft Signing ACS Documents

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