Diane T. Creston, president and creative director of Creston Advertising, gave a marketing presentation before a group of 30 toy manufacturers during a two hour session at the Consulate General of Brazil in New York. The meeting was opened by Ambassador Graça Lima. This was followed by Deputy Counsel Arruda who spoke about the Bureau.
Creston's topics included American demographic consumer profiles, the growing US Hispanic and Asian market niches, toy safety standards, label and package requirements, along with the best strategy for entering the American market.
